iCare Clinic is multispeciality hospital in Pune. They came to us with an issue with the way their site was structured and built. We focused on the patients point of view, i.e. the services they providing.
A redesign is not just a chance to refresh your website’s appearance. It’s your opportunity to enhance the user experience, streamline content and improve SEO. There are many reasons for considering a website redesign. Chief among them: your health system probably has changed significantly since your last launch, and your web presence needs to keep up. Every hospital knows the importance of having a design and navigation that works for today’s mobile users and web copy that is benefit–driven and focused on conversion. During the redesign, WRTPL(Wat-ere-source Tech. Pvt. Ltd.) also took a critical look at the site’s content and search engine optimization efforts.
- Optimal user experience
- Better technical SEO foundation with the new site, allowing for SEO growth
- Better load times influencing higher rankings on Google
- Increased traffic and increased amount of keywords ranked for after launch
Overall, the combination of these strategies resulted in a lower bounce rate and has shown a gradual uptick in keyword rankings.